Case Studies/Futomama
Speakeasy · Gemmayze, Beirut

Futomama

One year of light.

Gemmayze's Japanese deli by day, hidden speakeasy by night. Plan A designed and installed the lighting, the ceiling cage and the holographic projections — from concept to opening, and every night since.

ScopeLighting · Special Lighting · Projections RoleDesign · Install · Content StatusLive · Year One
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▶ Watch the film · Plan A · Speakeasy FutoMama, Beirut

The Venue

Tokyo flavors,
Beirut attitude.

Futomama looks like the cutest little Japanese deli in Gemmayze — tempura, bao, chirashi bowls, katsu and a cheeky “Japadog.”

Then, behind closed doors, the room changes. Colorful holograms, bold cocktails and projection-mapped visuals turn raw stone into one of Beirut's most talked-about secret nightspots. Plan A built the light that makes that transformation happen — and from day one, we've been the studio behind it.

VenueFutomama — Japanese deli & hidden speakeasy
LocationRue Pasteur, Gemmayze · Beirut
EngagementConcept → inception → opening → ongoing content
ScopeGeneral lighting · Special lighting · Holographic projections
N° 01 / 03

General Lighting

The mood of the room. We bathed Futomama's vaulted stone in deep speakeasy reds, let a mirror-ball scatter the light, and backlit the flamingo glass so the space glows the moment you step in. Warm wash · Mirror-ball · Stained glass · Refraction
N° 02 / 03

Special Lighting

The cage in the ceiling. A custom fixture suspended in the vault, lit from within so it shifts from blood-red to electric blue across the night. It anchors the room and gives the speakeasy its pulse. Custom build · Suspended · Color-shifting · Centerpiece
N° 03 / 03

Holographic Projections

The showstoppers — what people screenshot. Peacocks, all-seeing eyes, unicorns and flamingos mapped frame-perfect onto raw stone. One year on, we still refresh the content on a regular basis. Projection mapping · Ever-changing · Year one
What the city is saying

“Behind closed doors, colorful funky holograms decorate a space that morphs into a hidden speakeasy.”

— Beirut.com

“A neon-lit, ultra-Instagrammable space that oozes Tokyo street vibes with a Beirut twist.”

— Beirut.com

“Bold cocktails, playful projections, and a crowd that knows how to have fun.”

— Beirut.com
Day 1
Partner
Concept to opening, with them all the way
3
Light systems
General · Cage · Hologram
365
Days live
One year strong, and counting
∞
Content
Holographic visuals refreshed regularly
The Venue Today

Visit Futomama.

ConceptJapanese deli by day, hidden speakeasy by night
NeighborhoodGemmayze, Beirut
LocationRue Pasteur — across from Drop Sociale
Signature“Tokyo Flavors, Beirut Attitude”
Instagram@futo_mama
Light & ProjectionsDesigned & installed by Plan A
Flamingo glass entrance Phoenix projection on stone
Let's celebrate · Year One

Here's to year one.

From concept to inception to opening — and every night since. Bring us the brief, we'll bring the light.

Begin a Plan A →
✕Futomama — enlarged view