Case Studies/Hermès Façade Christmas
3D Façade Projection Mapping · Downtown Beirut

Hermès

A façade, transformed.

For Christmas 2025, Plan A wrapped the Hermès building in downtown Beirut in a 3D projection-mapped show — turning a storefront into the season's landmark, designed, mapped and run nightly for over three weeks.

ClientHermès SeasonChristmas 2025 RoleDesign · Map · Run
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▶ Watch the film · 3D mapping · Hermès, Downtown Beirut

The Project

A city-centre
landmark.

Hermès asked Plan A to make its downtown Beirut building the centrepiece of the holidays. We wrapped the entire façade in projection-mapped light — elegant animations and festive storytelling tuned to the architecture.

The result blended luxury, technology and digital art into one cinematic experience: a true showstopper that drew crowds and major traffic to the heart of the city, night after night.

ClientHermès
LocationDowntown Beirut, Lebanon
Discipline3D façade projection mapping
RunChristmas 2025 · 3+ weeks · nightly
N° 01 / 03

The Canvas

Before a single frame, the building is just stone, shutters and shop windows. We surveyed the Hermès façade, rigged the projectors across the square and calibrated to every architectural line. Survey · Rig · Calibrate  ·  ▶ Behind the scenes
Daytime rigging and projector setup on the squareSetup · Daytime rig The bare Hermès façade at night before projectionThe bare façade The building lit but unmapped, downtown streetStone & shutters
N° 02 / 03

The Show

Festive storytelling, frame-perfect on the architecture — the Hermès signature, an astronomical zodiac centrepiece, winged golden horses, falling snow and starfields. Identity · Zodiac · Pegasus · Snow
Hermès orange branded façadeHermès Orange Red festive branded façadeFestive Identity Tartan holiday façadeHoliday Tartan Gold and blue zodiac clock projectionThe Zodiac Clock Zodiac clock detailCelestial Zodiac clock from the streetCentrepiece Golden winged horse on starry façadeWinged Horse Pegasus projection detailPegasus Falling snow and gold particlesSnowfall Starfield and constellationsStarfield
N° 03 / 03

The Moment

Night after night the façade drew crowds onto the square and traffic through downtown Beirut — the kind of moment that turns a brand activation into a city event. Crowds · Traffic · City Event
Crowd watching the projectionThe Crowd Street and traffic in front of the façadeDowntown Traffic People photographing the zodiac scenePhones Up The Pegasus scene over the streetCity Landmark
The Full Show
▶ Play · Long version
The Teaser
▶ Play · Short version
Behind the Scenes
▶ Play · Install & mapping
The Impact

A true showstopper — drawing massive crowds and major traffic to the heart of downtown Beirut.

— The Run

Luxury, technology and digital art, turning the city centre into a cinematic holiday experience.

— The Show

Developed and executed over three weeks — captivating audiences night after night.

— The Season
3+
Weeks Live
Across the holiday season
1
Façade
Hermès · Downtown Beirut
Nightly
Shows
Night after night
Massive
Crowds
Major downtown traffic
The Details

The brief.

ClientHermès
LocationDowntown Beirut, Lebanon
SeasonChristmas 2025
Discipline3D façade projection mapping
Run3+ weeks · nightly
StudioDesigned, mapped & run by Plan A
Pegasus scene over the downtown street Festive starry façade with people
Let's build

Built for the dark.

From a bare façade to a city-centre landmark. Bring us the building — we'll bring the light.

Begin a Plan A →
✕Hermès — enlarged view