Case Studies/Sela — Riyadh Season
LED & 3D Mapping · Riyadh Season, Saudi Arabia

The Sela Installations

When the city is the show.

Across three of Riyadh Season's biggest entertainment zones, Plan A produced the content that made the landmarks move — the world's largest LED sphere, an overhead sky screen, a 120-metre LED wall, 3D-mapped monuments and a 360° water tower. Produced for Sela.

ScopeLED Content · 3D Animation · Projection Mapping RoleCreative · Content · Show Production StatusRiyadh Season · 2022–2024
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▶ Watch the film · Emojis on the Sphere · Boulevard World

The Brief

The largest show
on the planet.

Riyadh Season is the largest entertainment event in the Middle East — a pillar of Saudi Vision 2030, drawing more than 20 million visitors from 135 nations across 14 themed zones.

Operated by Sela, the Public Investment Fund company behind Boulevard World and Boulevard City, the season needed visuals at the scale of a city. Plan A produced the content — projection mapping, 3D animation and bespoke show films — for its most photographed installations.

ClientSela — official Riyadh Season partner (PIF)
LocationBoulevard World · Boulevard City · Al Muraba'a — Riyadh
EngagementRiyadh Season 2022–2024
ScopeLED content · 3D animation · Projection mapping · Show content
N° 01 / 06

The Sphere

A 35-metre globe of light at the heart of Boulevard World — and a Guinness World Record for the largest LED sphere. Plan A wrapped carrousels, emoji storms and generative loops seamlessly across 3,000 m² of curved LED. Guinness World Record · 35 m · 360° · 3,000 m² ▶ Watch: Carrousel  ·  ▶ Watch: Emojis
Heart-eyes emoji on the LED sphereEmoji · Heart Eyes Carrousel content on the LED sphereCarrousel The LED sphere lit at nightThe Globe Generative colour on the LED sphereGenerative
N° 02 / 06

The Sky Screen

Look up. A vast suspended LED canopy turns the sky into a screen — and a lone astronaut drifts overhead. Content composed for vertical, look-up viewing above the crowd. Overhead canopy · Vertical content · Boulevard World ▶ Watch: Astronaut on the Sky Screen
Sky screen canopy overheadThe Canopy Astronaut drifting across the sky screenAstronaut Sky screen content over the crowdOverhead Sky screen at nightLook Up
N° 03 / 06

The 120m LED Wall

A curved outdoor LED wall the length of a city block. Plan A built the show content — including the Kong vs T-Rex monster spectacle — composed for an ultra-wide, panoramic canvas and long sightlines across the park. ≈120 m · Curved outdoor LED · Panoramic ▶ Watch: Kong vs T-Rex
120m LED wall — T-Rex contentKong vs T-Rex 120m LED wall — dinosaur battleThe Brawl 120m LED wall over waterCityscape 120m LED wall panoramic contentPanorama
N° 04 / 06

Mountain Mapping

At the park entrance, the natural rock face becomes a projection surface. Content tracks every ridge and contour — turning a static mountain into a living, shifting welcome to Boulevard World. 3D mapping · Natural rock face · Park entrance ▶ Watch: Mountain 3D Mapping
Mountain face mapped in colourRepainted Mountain mapping welcome contentWelcome Mountain mapping at nightContours Mountain mapping over the crowdEntrance
N° 05 / 06

The Monuments

Boulevard World rebuilds the world's landmarks at full scale. Plan A re-skinned them in light — a Mesoamerican pyramid mapped face-by-face, and a Taj Mahal whose domes and minarets dissolve through colour while the silhouette stays unmistakable. Mexico Pyramid · Taj Mahal · Full-structure mapping
Mexico pyramid mapped in colourPyramid · Awakened Mexico pyramid projection patternPyramid · Pattern Mexico pyramid at nightPyramid · Night Taj Mahal replica mapped in lightTaj Mahal Taj Mahal domes in colourDomes Taj Mahal façade re-skinnedFaçade
N° 06 / 06

The Water Tower

In Al Muraba'a, a historic water tower becomes a wrap-around canvas — radial, seamless content engineered for a curved vertical surface, projected a full 360°. In collaboration with Proline International. 360° mapping · Cylindrical landmark · Al Muraba'a ▶ Watch: 360° Water-Tower Mapping
Water tower 360° projection360° Wrap Water tower radial contentRadial Water tower lit at nightLandmark Water tower projection detailDetail
8
Installations
Across the season's headline zones
3
Zones
Boulevard World · City · Al Muraba'a
35 m
The Sphere
World's largest LED sphere — a Guinness record
120 m
LED Wall
Curved, panoramic outdoor canvas
The Stage

Riyadh Season.

EventRiyadh Season — largest entertainment event in the Middle East
OperatorSela (Public Investment Fund)
Scale20M+ visitors · 135 nations · 14 themed zones
ZonesBoulevard World · Boulevard City · Al Muraba'a
Partner (Water Tower)Proline International
Content & MappingProduced by Plan A
The LED sphere — heart-eyes emoji Taj Mahal replica mapped in light
Gulf & Africa · City-Scale

Bring us the brief.
We'll bring the wow.

From the largest light ball on earth to a mountain face — if it has a surface, we can make it move. Concept, content and calibration, from one studio.

Begin a Plan A →
✕Sela — enlarged view